India - Where traditional uses of GPS will rule supreme.

I must apologies for such a lengthy delay between posts. I have spent the last month in India and have only just returned. If there is one country screaming out for GPS enabled mobile phones it is India - especially Mumbai. India has become such a major international player both through its insatiable consumer appetite and its formation as the worlds back office however one thing which truly dumbfounded me was its complete lack of traditional locational infrastructure. By this I am referring to street signs. You'll find large banks, restaurants and men's tailors alike all having similar addresses 'MG Road, opposite the CitiBank' or 'Hill Road Bandra, next to McDonalds'. I am not kidding, you will even find it on people's business cards. The reason? There are virtually no street signs (comparatively) and literally no building or house numbers.

So if I had to pick a market where the traditional use of GPS will be most widely felt and utilised in the near term it will be India. It is like the proliferation of the mobile phone networks in countries with dense urban environments, there comes a point where certain fix infrastructure costs like laying cooper or affixing street signs becomes prohibitive in light of other means.

Potenitally this is what will occur in India to help navigate the masses.